What Not to Say When Someone Asks Why You’re Selling

The minute you list your home, everyone will want to know why. You will
hear from your neighbors, family members, and friends. Of course, there is
no harm in speaking freely with family and friends but be careful what you
tell your neighbors and especially the buyers and their agents who visit
your listing.

First, it’s no one’s business but your own. You are not obligated to share
personal information with anyone, and you must be especially careful when
speaking with potential buyers. If they sense desperation, this will affect the
kind of offer they write.

A simple, “we are ready for a change,” is a great response to anyone who
doesn’t need to know. How you answer is less important than avoiding the
wrong answers.

• · “I got a new job” – Job offers or transfers are a common reason for a
  move. These moves often come with deadlines which alerts buyers that
  you need a quick sale, and may be willing to compromise on price to get
  one.
• “We need a bigger house” – It’s perfectly understandable that a
  growing family needs more space. Telling a buyer this, however, may cause
  them to question the size of the home and if it’s too small for them also.
• “We want to lower our costs” – This may just be a simple downsizing
  after the kids have left, but talking about affordability is a red flag to buyers.
  Is the home too expensive? Is the price too high? Energy bills too high?
  Upkeep too much?

Successfully selling a home is more than just marketing. The best course of
action is to limit divulging too much personal information about your
situation, but if you do, be mindful of how much you say. Be pleasant, but
do not overshare, it may cost you in the end.